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When we consider Print Media, we think of newspapers and magazines. Now, this sector of the media is investing a lot of time and money in new technologies and on websites/social media networks. Murdoch built his name upon traditional media and is facing a barage of abuse from bloggers and other disgruntled journalists to steer business away from more tangible entertainment sources. However, he will not go down without a fight and plans to introduce subscription charges for his most popular online news sites. You should research how the Times went to subscription only online, but many other UK papers have remained free. How do they manage to do that? Advertising, of course. Another newspaper, like the pheonix from the flames, is the Independent's concise newspaper entitled the 'i' What a great and simple rebrand for a paper that has seen massive decline. Since October 2010 the 'i' has seen its circulation raise from 70,000 to around 180,000 - close to its target of 250,000. The letter i is also synonymous with apple, so connotations of sleekness and a tech savvy audience. Not only does this buck the trend, so to speak, but shows how media industries must constantly reinvent themselves. It's proven so popular that a Saturday version of the 'i' is being launched. Makes a great case study. TEXTS to FOLLOW: Bin Laden's death
, comparison and written notes
The Royal Wedding Magazine Terms at Katpad, they've done a great job explaining and exporing this medium, so why try and beat them...
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