This page will cover everything you need to consider when studying media industries. Essentially, we are talking about media institutions (the companies that produce media texts).
Listed below are common terminology related to all forms of pre-production, production and exhibition/distribution of media products.
pdf file - Introduction to Institutions/Industries
this powerpoint is a useful introduction to the topic, starting with a quiz. By the end of the presentation you should have a clearer awareness about how your media usage/consumption is affected by institutions.
You will need this file for the branding exercies
Key Words/Terms - You can use an online glossary to help define more industry specific terms:
- vertical integration
- horizontal integration
- cottage industry
All of the above should feature in any of the case studies you look at. Grade C Media students can apply media terminology appropriately, whilst A grade candidates embed it in everything that they do. You should study how a media text is produced and distributed as part of your case study.
tags : Key Concepts media theory